“Bowrel” is an aboriginal word meaning “high”, as in tall.

Bowral is the commercial and retail hub of the Southern Highlands in New South Wales and is located 120km south west of Sydney.Fashionable and attractive, Bowral is renowned for its Australian country charm, steeped in heritage and
natural beauty.

With its reputation based firmly on its desirable country lifestyle and
quality retail and accommodation, Bowral is well known throughout NSW and beyond.

The Southern Highlands encompasses an area of 2,700km2, and has experienced an average annual population increase of 2.3% since 1995 which is above the state average.


Bowral is located just over one hour’s drive from Sydney, and only an hour and a half from Canberra. Bowral embodies a distinctly unique tourist offer which cannot be imitated.


The trade areas for High Street Bowral have been identified below.

Primary: Bowral, Moss Vale, Mittagong
Secondary: Bundanoon, Berrima, Colo Vale, Robertson
Tertiary: Campbelltown, Goulburn, Nowra, Wollongong, Sydney, Canberra

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